M2C --- Market 2 Customer --- a member of Monitor Group


	Market2Customer^® (M2C^®) is the marketing strategy division of Monitor Group and is committed to helping its clients achieve above average, profitable top-line growth. M2C serves leading national and global companies, tackling tough marketing strategy choices. We excel at working closely with our clients to help them grow in mature markets, revitalize brands, identify and effectively create new products or businesses, and improve their marketing organization's effectiveness. M2C invests in innovation and the development of differentiated ideas, frameworks, and tools to achieve top-line growth. Our approach integrates the disciplines of business strategy, marketing, and custom market research. The results are powerful marketing strategies and actions built upon meaningful insights about the market and customers.

	THE IMPORTANCE OF CONSTITUENCY MANAGEMENT Building and managing a rock-solid reputation has never been more critical to a company's success. Bad press, damaging rumors, and public outrage have plagued a number of well-known firms in recent years, wreaking considerable havoc on their bottom lines. Recovering from a major image setback can cost millions of dollars in lost market value and business opportunity, not to mention the defection of valued employees and customers. As a result, many firms are today taking a fresh, urgent look at creating and sustaining a positive public reputation -- a process we call constituency management.. Download this article (PDF Format, 94 Kb)