Market2Customer^® (M2C^®) is a member of Monitor Group, a global strategic advisory and investment firm. M2C enables leading companies to develop winning marketing strategies. We work closely with clients to help them grow in new and mature markets, revitalize brands, identify and effectively create new products or businesses, and improve the effectiveness of their marketing and sales organizations.

M2C invests in innovation and the development of differentiated ideas, frameworks, and tools designed to help clients achieve profitable topline growth and build strong brands. Our approach integrates the disciplines of business strategy, marketing, and custom market research leading to robust marketing strategies and activities rooted in meaningful insights about the market and customers.

Our proprietary methodologies include:

GrowthPath^® Approach —A proven strategy that has helped businesses accelerate the rate of growth in their core market by 1.5 to 2 times historical levels.

Branding for Results™— Tools and processes to help clients create, build, revitalize, manage, extend, and/or better manage their corporate brand, product brands and brand portfolio.

Sale Force Effectiveness—Helps companies ensure that the selling and marketing organizations are aligned and geared to expand business with the current customer base and to capture new profitable customers.

M2C and Monitor Group
The talented, energetic and committed team of M2C is comprised of more than 100 business and marketing experts from a range of functional and academic disciplines. We operate globally from offices in Cambridge, New York, Chicago, Los Angeles, San Francisco, Toronto, London, Paris, Frankfurt, and Hong Kong. As a member of Monitor Group, we are fully integrated with the global expertise of one of the world's most prestigious professional advisory firms. Together, Monitor Group and M2C are dedicated to fundamentally enhancing the ability of our clients to compete and win. Unlike traditional consulting firms, members of Monitor Group are able to operate independently or in seamless unison, as determined by the client's needs.

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