Bob Lurie is a Director of Monitor Group and CEO of Monitor's M2C^® subsidiary. Since joining Monitor in 1985, he has concentrated on customer brand, competitive, and industry evolution analyses, leading to the development of marketing, business unit, and corporate strategies for clients in a wide variety of industries.

He has, in the course of this work, been deeply involved in helping clients build their marketing capabilities, by designing practical, powerful applications for addressing marketing issues and assisting them in adopting, adapting and embedding them in their organization.

Bob received his M.A. and Ph.D. in Economics from Yale University. He received a B.A., summa cum laude, in Economics from Amherst College, where he was elected to Phi Beta Kappa. Prior to his work with Monitor, Dr. Lurie taught and conducted research as an Assistant Professor of Economics at Brandeis University.

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