Goh Kuan joined M2C^® in the London office in September 2003. In the last year, he has worked in the packaged consumer goods industry, focusing on consumer segmentation. More recently, he has been helping a client activate their marketing strategies across the Asia Pacific region, and has worked in numerous locations across China, India, Japan, Thailand and Australia.

Before joining Monitor, Goh Kuan was an analyst at UBS Investment Bank, in their Corporate Finance Group. He graduated in 2002 from Cambridge University with Bachelors and Masters degrees in Engineering. Though he was born in Malaysia, he grew up in Australia and ended up living in Singapore before moving to the UK.

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