Toby Thomas

Toby Thomas is a Partner in Monitor Group and the Chief Application Officer of Marktet2Customer^® (M2C^®). Mr. Thomas is also a co-founder and leader of M2C’s Marketing Software Services Group and member of M2C’s Leadership Team.

Mr. Thomas oversees all of M2C’s application development and commercialization activities and heads the GrowthPath^® Application Group. He is one of the primary developers of the GrowthPath approach , Customer Portrait^® framework , and Action Segmentation® process – approaches that have been adopted by many of Monitor’s largest clients, helping them double and triple the growth of their core businesses. In addition, he created Monitor’s basic approach to developing and commercializing its IP, co-developed applications with Monitor business units, and guided others as they built their own applications.

Mr. Thomas has developed marketing, business unit, and corporate strategies for clients in a variety of B-to-B and B-to-C contexts, including consumer packaged goods, financial services, telecommunications, chemicals, metals, travel, and beverages industries, often doubling their historical rate of growth.

Mr. Thomas received an MBA from the Harvard Business School, where he was an honors student, and a BSc. in Chemical Engineering with Honors from Queen’s University in Canada. He lives in Winchester with his wife and two children.

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